Practicology, a Pattern Company, is a strategic multi-channel consultancy with offices in Australia, UK, Europe, Asia, the Middle East and North America. Our mission is to help our local and global B2B clients to solve their digital and omnichannel challenges; ultimately to sell more, protect their brands online and build profitable relationships with their customers.

We partner with our B2B clients through a mixture of consultancy and outsourced ecommerce services including digital transformation, growth strategy, organisational design, platform selection, project management, customer experience and digital channel optimisation, international expansion and marketplace strategy. Some of the B2B brands we have worked with include: AB InBev, Haircare Australia, Winc, Bapcor and more.

Company Snapshot​

HQ Location​

Sydney, NSW

Number of Employees

100 – 200

Year Founded



02 8024 5993


Main industries

B2B eCommerce Association of Australia
B2B eCommerce Association of Australia

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