Watch each of the video modules below for a step by step guide to B2B eCommerce.
At the B2B eCommerce Association we have seen many projects fail as they start with technology rather than a solid plan. In this module we will focus on the importance of strategic planning for your eCommerce business and help you avoid the common impulse to jump the gun and buy an eCommerce platform.
If you’re new to B2B eCommerce you probably think implementing the technology is the hard part. Wrong! Your biggest challenge will be staffing your new eCommerce business. In this module we’ll explore the types of resources you’ll need to employee and what to expect as your eCommerce business grows.
The technology systems and software you use to drive B2B eCommerce is the foundation for your digital business. Here we’ll cover the key technologies you’ll need to support your eCommerce business and what to prioritise as you begin this journey.
Product data is what drives your eCommerce business. Put simply, it’s the information about every product you sell online and without you couldn’t trade. In this module we’ll explain why high quality product data is important and how to manage and organise it.
This module is focussed on helping you understand how you should be thinking about the look and feel, the process flows and customer interactions patterns of your site. This important because if your customers don’t find your site easy to use they will continue to call, email, fax etc. or worse they will leave you and go to a competitor with a smoother online offering.
In many cases B2B companies are not leveraging data and analytics for decision making and are effectively flying bling. In this module we’ll cover the data and analytics basics for B2B eCommerce and how can use it to get concrete answers and guidance to make smarter decisions for your business.
This is the final module which is focussed on the end to end execution of your customers experience and how you can drive customers to your store. To deliver on the perfect B2B ordering experience all aspects of your business need to be fully integrated and working cohesively.