Health & Medical B2B eCommerce

Get insights and learn how the health and medical supply sector is transforming through eCommerce and digital.

Demand for an online channel in the health and medical supplies industry is growing alongside customers’ expectations around efficiency, transparency, and accuracy. Put simply, it’s no longer an option to offer eCommerce and online self-service for your customers. Your B2B customers are already buying online and shifting their spend to suppliers who can deliver the best end to end customer experience.

Health & Medical B2B eCommerce Case Studies

Case study

Bunzl is an international distribution group that is active in North America, Continental Europe, UK & Ireland, and Australia. Bunzl Australasia consists of three divisions: Bunzl Outsourcing Services (BOS), Bunzl Food Processor Supplies and Bunzl Safety. Since the effort to maintain the existing e-commerce website was too high, a new, more self-service oriented platform was to provide a remedy. With Intershop, the first implementation phase for BOS was implemented in a nine-week sprint

Case study

Midway Dental Supply is an independent dental supply company that services Indiana, Michigan and Northeastern Illinois. They offer full-service dental supply distribution servicing the dental professional in every aspect of their business.

Case study

How the innovative health company utilised BigCommerce’s feature-rich solution and specific B2B capabilities.

Key Benefits of eCommerce for Health & Medical

Expand your customer base and boost your market share

  • Attract more business buyers with an easily discoverable B2B portal optimised for search engines and mobile devices.
  • Keep your customers coming back for more with personalised catalogs, pricing, shipping, and payment experiences.
  • Easily expand into new markets offering your products in multiple languages, currencies, and location-specific payment options.
  • Improve customer experiences with personalised sub-sites or independent portals tailored to a specific vertical or your biggest customers,

Increase your sales with stellar customer experiences

  • Give every lead and customer the attention they deserve. A customer-facing self-service portal helps reduce routine tasks of your sales team, giving them more time to spend on developing deals.
  • Simplify the B2B shopping experiences with a powerful search engine enhanced by autocomplete features that enables the searches by part name, number, brand, description, attribute, and other properties.
  • Give your B2B customers multi-level permission-based access mirroring their internal business systems, hierarchies, and unique purchasing requirements.
  • Offer a straightforward order negotiation process. Configure request for proposal (RFQ), configure price quote (CPQ), and quote to cash (QTC) automated workflows that accommodate your most demanding clients’ requirements.
  • Make it easy for customers to purchase according to their pre-negotiated terms, custom prices, and order quantities, and quickly re-order based on their order history.

Cut down your costs and streamline operations

  • Automate your sales processes. Customers can order from a personalised self-service portal that’s open 24/7, cutting order processing costs by over 10 times.
  • Empower your sales and marketing teams to better serve your prospects with a mobile-friendly CRM system natively integrated into your automotive eCommerce platform.
  • Improve operational efficiency by digitising internal workflows such as order management, product data updates, complex pricing calculation, contract management, and negotiations, – and never lose a sale.
  • Manage multiple websites from a single admin. With numerous, independent sites operating from one platform, you can replicate internal hierarchies, monitor their KPIs, and deliver relevant content to various storefronts quickly and efficiently.
  • Centralise data, and eliminate costs and risks associated with manual data entry. Keep all your data from external systems such as your ERP, WHMS, PIM and CRM centralised with powerful and flexible integration capabilities.

Take your B2B business into the future

  • Don’t let growth be an obstacle to success. In the competitive health and medical business you cannot afford to let any growth opportunity pass you by. A flexible platform gives you the peace of mind to focus on maximizing revenue without worrying about the scalability or performance issues as you grow.
  • Easily pivot to new business models. Assert control over your markets with a system able to accomodate B2B, B2C, B2B2C, B2G and marketplace eCommerce models. Be free to drive more business and diversify your income streams.
  • Stay on the cutting-edge. Choosing an eCommerce platform that was built for for the complexities of B2B business will ensure your business is set up for future sucess.

More Industry Case Studies

B2B eCommerce Trends & Statistics

90%

B2B buyers conduct research online before making a purchase

84%

Prefer to make repeat purchases through online channels

74%

Believe buying from a website is more convenient than buying from a sales rep

Resource: The coming shakeout in industrial distribution, McKinsey, Forrester/Internet Retailer B2B Buyer Channel Preference Survey

Whether shoppers buy from cross border e-commerce, domestic e-retailers or in the traditional trade, we must be in-tune with the consumer journey. Our ability to do all of this while driving down consumer cost-per-acquisition will be key.

Alastair Symington | Blackmores

B2B eCommerce Association of Australia

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B2B eCommerce Association of Australia

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