IT & Electronics B2B eCommerce

Get insights and learn how the IT and electronics supply sector is transforming through eCommerce and digital.

Demand for an online channel in the IT & electronics industry is growing alongside customers’ expectations around efficiency, transparency, and accuracy. Put simply, it’s no longer an option to offer eCommerce and online self-service for your customers. Your B2B customers are already buying online and shifting their spend to suppliers who can deliver the best end to end customer experience.

IT & Electronics B2B eCommerce Case Studies

Case study

Xerox has been a leading provider of document management services and solutions for over 50 years. Faced with an e-commerce solution that was showing its age, the company had to choose between upgrading the existing system and replacing it with a new one. Xerox took the second route and migrated to Intershop’s e-commerce solution.

Case study

Founded in 1985 as a small operation conducting business, Petra Industries is now leading the industry in distributing consumer technology products for over 800 brands to tens of thousands e-tail and retail partners.

Case study

As a global technology leader focused on driving innovations and exceeding customer expectations, Epson America, Inc. is continuously looking for new ways to improve its digital agility. One big step in that direction was to bring all of its B2B and B2C storefronts onto one platform. 

Key Benefits of eCommerce for IT & Electronics

Expand your customer base and boost your market share

  • Attract more business buyers with an easily discoverable B2B portal optimised for search engines and mobile devices.
  • Keep your customers coming back for more with personalised catalogs, pricing, shipping, and payment experiences.
  • Easily expand into new markets offering your products in multiple languages, currencies, and location-specific payment options.
  • Improve customer experiences with personalised sub-sites or independent portals tailored to a specific vertical or your biggest customers,

Increase your sales with stellar customer experiences

  • Give every lead and customer the attention they deserve. A customer-facing self-service portal helps reduce routine tasks of your sales team, giving them more time to spend on developing deals.
  • Simplify the B2B shopping experiences with a powerful search engine enhanced by autocomplete features that enables the searches by part name, number, brand, description, attribute, and other properties.
  • Give your B2B customers multi-level permission-based access mirroring their internal business systems, hierarchies, and unique purchasing requirements.
  • Offer a straightforward order negotiation process. Configure request for proposal (RFQ), configure price quote (CPQ), and quote to cash (QTC) automated workflows that accommodate your most demanding clients’ requirements.
  • Make it easy for customers to purchase according to their pre-negotiated terms, custom prices, and order quantities, and quickly re-order based on their order history.

Cut down your costs and streamline operations

  • Automate your sales processes. Customers can order from a personalised self-service portal that’s open 24/7, cutting order processing costs by over 10 times.
  • Empower your sales and marketing teams to better serve your prospects with a mobile-friendly CRM system natively integrated into your automotive eCommerce platform.
  • Improve operational efficiency by digitising internal workflows such as order management, product data updates, complex pricing calculation, contract management, and negotiations, – and never lose a sale.
  • Manage multiple websites from a single admin. With numerous, independent sites operating from one platform, you can replicate internal hierarchies, monitor their KPIs, and deliver relevant content to various storefronts quickly and efficiently.
  • Centralise data, and eliminate costs and risks associated with manual data entry. Keep all your data from external systems such as your ERP, WHMS, PIM and CRM centralised with powerful and flexible integration capabilities.

Take your B2B business into the future

  • Don’t let growth be an obstacle to success. In the competitive health and medical business you cannot afford to let any growth opportunity pass you by. A flexible platform gives you the peace of mind to focus on maximizing revenue without worrying about the scalability or performance issues as you grow.
  • Easily pivot to new business models. Assert control over your markets with a system able to accomodate B2B, B2C, B2B2C, B2G and marketplace eCommerce models. Be free to drive more business and diversify your income streams.
  • Stay on the cutting-edge. Choosing an eCommerce platform that was built for for the complexities of B2B business will ensure your business is set up for future sucess.

More Industry Case Studies

IT & Electronics B2B eCommerce Trends & Statistics

90%

B2B buyers conduct research online before making a purchase

84%

Prefer to make repeat purchases through online channels

74%

Believe buying from a website is more convenient than buying from a sales rep

Resource: The coming shakeout in industrial distribution, McKinsey, Forrester/Internet Retailer B2B Buyer Channel Preference Survey

It was important to deliver initial wins across Asia, showcasing full control over the customer experience. We needed agility across multiple segments of the platform, and a sustainable cost structure that would pave the way for our global deployment plan.

Herriot Stobo | HP Asia-Pacific

B2B eCommerce Association of Australia

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B2B eCommerce Association of Australia

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