Home Goods & Furniture

Get insights and learn how the home goods and furniture supply sector is transforming through eCommerce and digital.

Demand for an online channel in the home goods and furniture supplies industry is growing alongside customers’ expectations around efficiency, transparency, and accuracy. Put simply, it’s no longer an option to offer eCommerce and online self-service for your customers. Your B2B customers are already buying online and shifting their spend to suppliers who can deliver the best end to end customer experience.

Home Goods & Furniture B2B eCommerce Case Studies

Case study

As the Brita online store so elegantly demonstrates, Intershop Commerce Suite integrates seamlessly with third-party content management systems—even in the cloud. The Brita brand platform features a responsive front-end that is delivered using the Magnolia content management system. The new e-commerce system has been running since late August 2017 on Intershop Commerce Management 7 in the Microsoft Azure cloud.

Case study

The furniture industry has been one of the strongest adopters of online selling models in both commercial and residential sectors worldwide. However, there’s still a large room for growth in the furniture eCommerce market.

Case study

Atlanta Light Bulbs began selling online in 1999. Adopting ecommerce early gave the brand an edge for nearly two decades, but 3 or 4 years ago, the ecommerce tides began to change. With more B2B sellers launching an online presence, digital competition took a fierce turn. No longer was ecommerce alone the edge Atlanta Light Bulbs needed to win the sale.

Key Benefits of eCommerce for Home Goods & Furniture

More Industry Case Studies

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With Omnichannel, Rural King Revolutionized Their Digital Business
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Inside Watsco’s Phenomenal B2B Sales Growth
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Steelcase Needed a Modern and Modular B2B Sales Platform
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B2B eCommerce Trends & Statistics

90%

B2B buyers conduct research online before making a purchase

84%

Prefer to make repeat purchases through online channels

74%

Believe buying from a website is more convenient than buying from a sales rep

Resource: The coming shakeout in industrial distribution, McKinsey, Forrester/Internet Retailer B2B Buyer Channel Preference Survey

The real value of the wishlist functionality is that customers can seamlessly share their project with their partners and teams without having to print tear sheets

Ian Leslie | Industry West

B2B eCommerce Association of Australia

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