Food & Beverage B2B eCommerce

The digital disruption of the food and beverage industry is rapidly accelerating. Now it’s down to you to prepare for the inevitable.

Demand for an online channel in the food and beverage supplies industry is growing alongside customers’ expectations around efficiency, transparency, and accuracy. Put simply, it’s no longer an option for food & beverage suppliers to offer eCommerce and online self-service for your customers. Your B2B customers are already buying online and shifting their spend to suppliers who can deliver the best end to end customer experience.

Food & Beverage Case Studies

Case study

Daily Fresh Food is the largest supplier of fresh products in the southern Netherlands. The company produces a variety of 15,000 fresh food products and ready-made meals. More than 600 business customers are served on a daily basis. The customers range from diners to restaurants and from retirement homes to academic hospitals.

Case study

Known as the Costco of Singapore, FairPrice is by far the largest and most successful supermarket chain in the country. With its partners Foodfare and Kapitam, FairPrice sees a turnover of $3.8 billion and employs over 12,000 workers.

Case study

Foodl is the first truly open marketplace for chefs, hospitality entrepreneurs, and suppliers, primarily created to close the market gap in the B2B foods industry for an open marketplace.

 

Key Benefits of eCommerce for Food & Beverage

Expand your customer base and boost your market share

  • Attract more business buyers with an easily discoverable B2B portal optimised for search engines and mobile devices.
  • Keep your customers coming back for more with personalised catalogs, pricing, shipping, and payment experiences.
  • Easily expand into new markets offering your products in multiple languages, currencies, and location-specific payment options.
  • Improve customer experiences with personalised sub-sites or independent portals tailored to a specific vertical or your biggest customers,

Increase your sales with stellar customer experiences

  • Give every lead and customer the attention they deserve. A customer-facing self-service portal helps reduce routine tasks of your sales team, giving them more time to spend on developing deals.
  • Simplify the B2B shopping experiences with a powerful search engine enhanced by autocomplete features that enables the searches by part name, number, brand, description, attribute, and other properties.
  • Give your B2B customers multi-level permission-based access mirroring their internal business systems, hierarchies, and unique purchasing requirements.
  • Offer a straightforward order negotiation process. Configure request for proposal (RFQ), configure price quote (CPQ), and quote to cash (QTC) automated workflows that accommodate your most demanding clients’ requirements.
  • Make it easy for customers to purchase according to their pre-negotiated terms, custom prices, and order quantities, and quickly re-order based on their order history.

Cut down your costs and streamline operations

  • Automate your sales processes. Customers can order from a personalised self-service portal that’s open 24/7, cutting order processing costs by over 10 times.
  • Empower your sales and marketing teams to better serve your prospects with a mobile-friendly CRM system natively integrated into your automotive eCommerce platform.
  • Improve operational efficiency by digitising internal workflows such as order management, product data updates, complex pricing calculation, contract management, and negotiations, – and never lose a sale.
  • Manage multiple websites from a single admin. With numerous, independent sites operating from one platform, you can replicate internal hierarchies, monitor their KPIs, and deliver relevant content to various storefronts quickly and efficiently.
  • Centralise data, and eliminate costs and risks associated with manual data entry. Keep all your data from external systems such as your ERP, WHMS, PIM and CRM centralised with powerful and flexible integration capabilities.

Take your B2B business into the future

  • Don’t let growth be an obstacle to success. In the competitive health and medical business you cannot afford to let any growth opportunity pass you by. A flexible platform gives you the peace of mind to focus on maximizing revenue without worrying about the scalability or performance issues as you grow.
  • Easily pivot to new business models. Assert control over your markets with a system able to accomodate B2B, B2C, B2B2C, B2G and marketplace eCommerce models. Be free to drive more business and diversify your income streams.
  • Stay on the cutting-edge. Choosing an eCommerce platform that was built for for the complexities of B2B business will ensure your business is set up for future sucess.

More Industry Case Studies

Intershop
Brita Relies on Intershop in the Cloud
Food & BeverageHome Goods & Furniture
Magento
How FoodServiceDirect.com Delivered A Superior B2B Buyer Experience
Food & Beverage

Trends & Statistics

27BN

in online sales is predicted by 2023 in the US food & beverage sector alone.

64%

64% of successful companies within the food and beverage industry had developed an e-commerce strategy

74%

Believe buying from a website is more convenient than buying from a sales rep
ShopMyLocal complements current members’ offline businesses. By adding click-and-collect and home delivery, we are providing additional convenient options for our local shoppers.

Raff Palermo | Metcash

B2B eCommerce Association of Australia

Contact

B2B eCommerce Association of Australia

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