Salesforce Commerce Cloud

While Salesforce is best known for its leading customer relationship management software, it has also developed a complementary suite of enterprise applications that covers customer service, marketing automation, analytics, and eCommerce. Salesforce B2B Commerce forms part of the broader Commerce Cloud platform that was previously known as Cloudcraze. B2B Commerce has been designed to help organisations provide their B2B customers with a more consumer-like shopping experience, empower sales teams, and solve many of the complexities inherent to B2B eCommerce.

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1800 667 638


Salesforce B2B Highlights

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  • Capture your share of today’s ever-growing B2B ecommerce opportunities by deploying in weeks — not years.
  • Empower your customers with the same easy, consumer-like shopping experiences they enjoy in their personal life — anytime, anywhere, on any device.
  • Simplify online buying with features specifically designed for B2B, including fast reorders, account hierarchies, contract pricing, custom catalogs, and more.
  •  Stock the shelves of your retail stores, enable online ordering of replacements parts, or meet the needs of your distribution or wholesale partners.
  • Give your sales team the time and insights it needs to develop winning strategies by eliminating manual tasks and giving them access to real-time customer data.
  • Help your partners grow by your side by creating branded sites and intuitive digital portals that you can design and launch fast.

Engage More Customers

  • Make every B2B ecommerce interaction seamless, relevant, and connected.
  • Connect customer data with the #1 CRM. Guide the customer along the most appropriate path, triggering interactions where they are — on channels they prefer.
  • Leverage customer data from sales, marketing, and service — and engage with buyers at any digital or in-person touchpoint.
  • Make purchasing recommendations tailored to each customer in real time — no data scientist required.
  • Keep customers coming back. Build customer loyalty faster and ensure repeat business with guided buying experiences that are fast, efficient, and personal.

Scale Your Business

  • Take advantage of the fastest enterprise B2B ecommerce implementation on the market.
  • Tap into data from anywhere. Integrate data from any source: first-, second-, or third-party information like ERP payments.
  • Reduce costs and reallocate resources. By empowering your customers with self-service tools and guided experiences, you can reallocate both time and money to other growth opportunities.
  • Innovate more quickly. Adapt to changing markets and customer needs faster by creating new business models on demand.
  • Update regularly. Get three updates every year to keep your technology — and your B2B ecommerce strategy — running smoothly.

Customize your B2B ecommerce site to fit the needs of specific industries.

  • Support manufacturers as they go digital. Streamline ordering, implement account-based pricing, and split shipments — all from one unified platform.
  • Modernize consumer goods purchasing. Stock inventory in retail stores, and support contract pricing and custom catalogs with smart digital experiences.
  • Capitalize on opportunities in SaaS. Increase subscription sales, automate renewals, and kickstart recurring revenue — all while reducing costs.
  •  Transform B2B2C experiences. Support the entire value chain — from manufacturing to distribution to the end customer — with a connected, personalized online experience across all touchpoints.

Transforming the B2B Sales Function

Learn how sales teams win with commerce in the age of the connected customer.

Related Content

Discover why digital will become the primary channel for B2B engagement.

Forrester reveals seven ways to embrace B2B omni-channel commerce.

Learn why Salesforce is a Leader in the Gartner 2019 Magic Quadrant for Digital Commerce.


Learn how to successfully implement a B2B ecommerce platform.

Now more than ever, success means going digital. Here are our six top tips to help you choose and implement the best commerce platform for your business.
B2B eCommerce Playbook Salesforce

Need Advice?

Talk to one of our Salesforce Commerce experts.

Hugo Harris

PwC Australia
Director of Commerce

Sid Goyal

Accenture Interactive
Managing Director

John Preston

Deloitte Digital

Fatima Said

Founder & Managing Director

Brad Austin

Salesforce Commerce
Regional Director

Solution Partners

Salesforce B2B eCommerce Platform

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B2B eCommerce Association of Australia
B2B eCommerce Association of Australia


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