Mirakl B2B Marketplace Platform

Mirakl helps B2B organizations digitally transform their business with a platform model. Bringing the technology, expertise, and partner ecosystem, Mirakl helps businesses launch and grow an eCommerce marketplace that provides scale, efficiency, transaction data, and improved customer experience. Over 250 customers in 40 countries trust Mirakl to power their platform business, including Changi Airport, ABB Electrification, Astore by AccorHotels, Hewlett Packard Enterprise, and Toyota Material Handling.

Company Snapshot​


Privately Held

Number of Employees

200 – 500

Year Founded



+61 405319377


Transform the way you do business online

Give your clients the choice and experience they’re used to as consumers, while meeting their business buying needs. This is B2B eCommerce for the modern buyer.

  • Give business buyers what they want: Give clients the B2C-style shopping experience they want: more product options, supplier choices and competitive prices.
  • Gain better buyer insights: Capture crucial client data to better understand what products and services your buyers want.
  • Increase revenues with low cost & low risk: Add products and services to your site without inventory or logistics costs by leveraging third-parties, dropshippers & channel partners.

Mirakl’s B2B Marketplace Platform supports your sales strategy, no matter how complex

Every B2B organization has their own way of doing business. Mirakl supports the unique digital transformation needs of Wholesalers, Manufacturers and Procurement entities, even in complex business environments.

  • Wholesale: Build a B2B eCommerce “one-stop-shop” by sourcing third-party partners and dropshippers.
  • Manufacturer: Do direct-to-consumer without channel conflict by bringing your distribution network online, all under one roof.
  • Procurement: Expand your supplier base and gain greater market share with current and new buyers by offering more.

"We opted for Mirakl to have a highly scalable solution in order to meet the current and future requirements of our rapidly growing market."

Michael Bitsch, Head of eBusiness, Siemens Mobility

Trusted By

How first movers gain a ‘leader advantage’ by embracing the buyer’s journey

Business buyers’ habits have changed which means that B2B companies must re-evaluate their commerce strategy to determine if they are effectively meeting their needs.

In this eBook, you will learn:

  • Four B2B marketplace models for manufacturers, distributors & wholesalers
  • The 10 key success factors for launching your own B2B marketplace

Related Content

Understand why the B2B marketplace model is accelerating across the world, the unique characteristics of marketplace solutions in different regions and sectors and the proliferation of B2B aftermarket sales marketplaces.
With the MyToyota Store, the new one-stop shop for Toyota customers with equipment in the field, Toyota is discovering new customers and strengthening relationships while avoiding channel conflict.
Satair is becoming a market leader with the platform model, creating an online marketplace that goes beyond conventional distribution channels and simplifies customers’ lives

Technology Partners

B2B eCommerce Association of Australia
B2B eCommerce Association of Australia

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