Oro, Inc. offers a suite of open source commerce applications: OroPlatform, OroCRM and, OroCommerce. OroCRM is a solution for multichannel companies, and OroCommerce, the only eCommerce platform purpose-built for B2B companies, was named by Frost and Sullivan as the No.1 B2B eCommerce product of 2017. Oro’s founders previously founded Magento and have deep experience in the eCommerce industry. They include Yoav Kutner, chief executive officer; Dima Soroka, chief technology officer; and Roy Rubin, director of Oro’s advisory board.
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Whether your business grows organically or through mergers and acquisitions, our flexible commerce platform for manufacturers gives you a single point of control for website management. OroCommerce Enterprise Edition comes out-of-the-box with flexible and robust multi-website management capabilities allowing businesses to easily control websites for different regions, brands, or customers from a central admin console.
Today’s buyers want to research, shop, and order on their own terms, on their own time, and with any device. They want self-service eCommerce. But for B2B businesses, it’s not as simple as selecting any ecommerce solution, plugging it into your website, and offering your product catalog online.
Understanding that no two businesses are alike, OroCommerce is built to be the most flexible eCommerce solution built with B2B companies in mind. The platform offers numerous buyer self-service capabilities like:
Selling direct to customer offers numerous benefits for manufacturers including higher margins, better brand visibility, and access to invaluable customer data. However, it is necessary to ensure that their B2C initiatives do not harm their existing distribution channels.
OroCommerce provides flexible eCommerce workflows that can support any manufacturer-distributor relationship. Our flexible eCommerce platform can: take orders through your B2B eCommerce website and then designate which distributors should fulfill those orders based on distributor performance, geography, or a round-robin approach; build eCommerce websites on behalf of your distributors where you can drop-ship products on their behalf; create special websites that sell your products at a premium while maintaining pricing discounts for your distributors. Whatever the use case, OroCommerce offers the best eCommerce platform for manufacturers.