Expert Advisory Panel

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James-Horne-B2B-eCommerce-Association

James Horne

Managing Director,

Agency / Systems Integrator
James is a digital commerce innovator and thought leader with a deep passion for driving business success from digital commerce ecosystems.

Skills Focus

Digital StrategyeCommerce PlatformPIM

Jonathan Day

Founder and Managing Director,

Agency / Systems Integrator
Jonathan has been building bridges between technology, business and user experience to create compelling ecommerce experiences for over 20 years. My diverse career experience has been marked by success in numerous industries, with a common theme of effectively using technology to meet business challenges. With a strong foundation in web architectures and outstanding communication and liaison skills, I deliver value through focussed strategic advice and leadership. Specialties: Ecommerce architecture and strategy, client relationship building, team leadership, agile software development

Skills Focus

eCommerce PlatformIntegrationPIMSolutions Architecture
Piers Gorman - MSTS - B2B Payments

Piers Gorman

Managing Director APAC,

Technology Vendor

Skills Focus

Payments
Albert-Woo-B2B-ecommerce-association-bw

Albert Woo

CEO APAC,

Technology Vendor

Skills Focus

CloudCRMCustomer ExperienceData & AnalyticsDigital StrategyDigital TransformationeCommerce PlatformIntegrationOrder ManagementPIMProject ManagementSolutions ArchitectureUI/UX Design
Motti-Danino-Oro-B2B-eCommerce

Motti Danino

Chief Operating Officer,

Technology Vendor

Skills Focus

CRMDigital StrategyeCommerce PlatformPIM

Daniel Roberts

CEO & Founder,

Technology Vendor

Skills Focus

PIM
fatima-said-ewave-b2b

Fatima Said

Founder & Managing Director,

Agency / Systems Integrator

Skills Focus

Digital TransformationeCommerce Platform
John-Preston-Deloittte-Digital-B2B-eCommerce

John Preston

Director,

Agency / Systems Integrator

Tzipi Avioz

EVP of Customer Success,

Technology Vendor
Sean-Walsh-B2B-eCommerce

Sean Walsh

Principal Consultant,

Consultant

Skills Focus

Customer ExperienceDigital TransformationeCommerce Platform

Brad Austin

Regional Director,

Agency / Systems Integrator

Skills Focus

eCommerce Platform

Ryan Murtagh

CEO,

Technology Vendor

Skills Focus

eCommerce Platform
Michael Wholohan

Michael Wholohan

Principal Success Manager - B2B Commerce,

Technology Vendor
Digital and Data focused strategic business leader with more than 13 years’ experience across Ecommerce and Digital Strategy, Business Intelligence, Operations Management and more recently Customer Success. Strong B2B background, working across FMCG and Media industries working directly with iconic brands such as Coca-Cola and The Sydney Morning Herald, and now with Salesforce a global leader of Cloud based (SaaS) E-Commerce solutions.

Skills Focus

Customer ExperienceData & AnalyticsDigital StrategyeCommerce Platform
Laura-Doonin-B2B-eCommerce

Laura Doonin

Partner & Director,

Agency / Systems Integrator

Skills Focus

Digital StrategyeCommerce Platform

Laura Qureshi

Managing Director,

Agency / Systems Integrator
Mike-Larcher-B2B-eCommerce

Mike Larcher

CEO & Founder,

Agency / Systems Integrator
Nathan Bush eCommerce Strategy Consultant

Nathan Bush

eCommerce Specialist,

Consultant

Skills Focus

eCommerce Platform
Andrew-Waite-B2B-eCommerce-Association

Andrew Waite

Managing Director,

Agency / Systems Integrator

Skills Focus

Customer ExperienceeCommerce PlatformIntegration
Andrew-Rogencamp-B2B-eCommerce-Association

Andrew Rogencamp

Director of Customer Success,

Technology Vendor
Andrew’s IT career began soon after completing a Commerce Degree. Charged with implementing ERP into an IT distribution company, Andrew quickly became expert in business process and systems and has worked implementing business and eCommerce solutions across Australia, NZ, UK and US for over 25 years. Understanding the value that could be created through eCommerce, Andrew has focused since 2001 on delivering eCommerce business solutions that integrate to ERP systems. Today Andrew is the Director of Customer Success at Commerce Vision.

Skills Focus

Customer ExperienceCustomer ServiceDigital StrategyDigital TransformationeCommerce PlatformIntegrationOrder ManagementPaymentsProject ManagementSolutions Architecture

James Davis

eCommerce Specialist and Digital Marketing Manager,

Technology Vendor
James has been in the eCommerce and Cloud Hosting industries for over 10 years. James’ specialty is Digital Marketing, currently at Intershop helping educate the market on the need for B2B Digital Commerce to assist SMEs overcome their digital challenges and boost their focus on continually innovating.

Skills Focus

CloudCustomer ExperienceData & AnalyticsDigital StrategyDigital TransformationeCommerce PlatformMarketing Automation
Larry-Adler-B2B-eCommerce

Larry Adler

Chief Operating Officer,

Agency / Systems Integrator
Arjuna Hettiarachchi

Arjuna Hettiarachchi

Customer Success Manager,

Technology Vendor

Skills Focus

Digital TransformationeCommerce PlatformIntegration

Peter Zafiris

B2B Marketing Specialist,

Consultant
Katija-B2B-ecommerce-Association

Katija Vlatkovich

Managing Director,

Misfit Digital

Agency / Systems Integrator
Mehrab-Ebadi-B2B-eCommerce

Mehrab Ebadi

Managing Director,

Agency / Systems Integrator

Skills Focus

Customer ExperienceeCommerce PlatformIntegration

Marco Grill

APAC Director,

Technology Vendor

Josh Emblin

Regional Director,

Technology Vendor

Greg Randall

Digital Strategy Expert,

Consultant
Greg has rare skill sets in the following areas as a result of his 20 years in the industry… 1. Analysing data, creating accurate insights and turning this into informed decision making to drive change and business-wide growth. 2. Constructing the eCommerce/digital strategic plan defining what the future of the digital channel needs to look and behave like. 3. Turning the strategic plan into a project and lead the implementation to ensure the plan is brought to life ensuring ROI is rapidly achieved. 4. As part of the execution, Greg leads the experience design process (Greg is a published author in this subject matter). This is the design of end-to-end customer journeys: the foundation of success for every business.

Skills Focus

CROCustomer ExperienceCustomer ServiceData & AnalyticsDigital StrategyDigital TransformationeCommerce PlatformProject ManagementSolutions ArchitectureUI/UX Design

Ian Richards

Managing Director,

Agency / Systems Integrator

Ben Wilson

Founding Partner & COO,

Agency / Systems Integrator

Skills Focus

Digital StrategyeCommerce PlatformIntegration

Ajit Neekhara

Commerce Leader, Asia Pacific and Japan,

Technology Vendor
Technology Leader with 15 yrs+ of Go-To-Market Strategy, Software & Services Sales, and Solution Consulting experience. Experienced in large scale digital transformations in customer experience, e-commerce, omni-channel and supply chain, driven by Big Data, AI and Blockchain powered SaaS solutions. Built Business Value Assessment (ROI analysis) and helped our customers leverage the technology to deliver best in class customer experience. Built omni-channel software solutions (Sterling) that became the gold standard for the industry. Tier 1 Education: INSEAD (Global Executive MBA) & IIT (B. Tech). Professional certificates: IBM Business and Industry Insight, IBM Blockchain, Design Thinking Practitioner and Cognitive & Cloud Patterns. Specialties: • Technology Consulting • Omni-channel • E-Commerce • Digital Experience • Supply Chain • Value Engineering • Go-To-Market Strategy • Artificial Intelligence • SaaS

Skills Focus

Customer ExperienceDigital StrategyDigital TransformationeCommerce PlatformIntegrationMarketing Automation
B2B-eCommerce-Association-Hugo-Harris

Hugo Harris

Director of Commerce,

PwC Australia

Agency / Systems Integrator

Rohan Lock

APAC Director,

Technology Vendor

Damian Purvis

Regional Director,

Technology Vendor

Skills Focus

Marketplace

Jeremy Howe

Vice President,

Technology Vendor

Skills Focus

eCommerce PlatformMarketplaceOrder ManagementPIM

Paul Downs

Managing Director,

Consultant
Simon Clarkson

Simon Clarkson

APAC Managing Director,

Technology Vendor
Ross Bark

Ross Bark

Director of Digital,

Skills Focus

Digital StrategyeCommerce Platform
Will Santry

Will Santry

Head of CX Engineering,

Technology Vendor
B2B eCommerce Association of Australia

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