About The B2B eCommerce Association

Who We Are

The B2B eCommerce Association of Australia (B2BEAA) is Australia’s largest association for B2B eCommerce professionals, practitioners and companies who want to succeed in B2B eCommerce and digital transformation. The B2BEAA is a truly independent Australian B2B eCommerce association run by Members, for Members.

Our Vision

To successfully digitally enable all Australian B2B companies so they can remain competitive in fast moving digital economy.

Our Mission

To educate and enhance the professional careers of our members and help enable more Australian B2B companies to benefit from eCommerce and digital transformation.


The B2B eCommerce Association of Australia was founded in 2019 by a group of passionate eCommerce professionals and industry partners.

Meet The Board

The B2B eCommerce Association of Australia board comprises industry leaders across the entire B2B digital landscape including technology vendors, expert systems intergrators, consultants and client side professionals.

The B2B eCommerce Association was created to help digitally enable manufacturers and distributors who's businesses were being disrupted by digital channels. Today more than ever, Australian B2B companies need support to foster and facilitate eCommerce growth and digital transformation.

Brett Sinclair, Founder & Association Director
B2B eCommerce Experts Panel

Expert Advisors

We’ve assembled Australia’s leading industry experts across the B2B digital landscape to provide businesses with the best advice and guidance.

Merchant Panel

The B2B eCommerce Association of Australia is backed by client side industry leaders who are on the front line of Australian B2B companies
B2B eCommerce Association of Australia


B2B eCommerce Association of Australia

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